Analytic Analysis

Determining consumer behavioral habits after the fact is something that many merchants don't realize the benefit. Analytics is perhaps the single most important capability of the channel server, because it helps you identify what parts of your message are working and what parts are not. By identifying the parts of your sales message that are not as effective as you'd hoped, you'll be able to refine them such that they become more successful. Through crafting a stronger message, you'll increase your campaign's success, and success means selling more of your product.

Realizing the need to monitor your campaigns, WaveCentric designed the channel server to monitor each and every visitor to determine how they interact with your product. You'll discover how many and when they visit your landing page, how many initiate a sale, and how many complete the sale. Tracking your advertising performance will be a snap with the channel server, by viewing the campaign statistics you'll be amazed in how easy it to see when and how much traffic each of your campaigns generate.

Question most often asked is who these people are, and where do they come from.

Visitor traffic analysis is at the heart of the channel server, and by monitoring where each and every consumer comes from, you'll be better able to determine which advertisements are successful. Trends will suddenly become visible, through graphs and charts, allowing you to better focus your efforts where they make the most sense. Designed to produce results, you'll rest assured knowing that the channel server is working for your success.

Identifying the ineffective parts of your message increases your bottom line.

Traffic analysis will demonstrate how often and when consumers are visiting your landing page. You'll know instantly how many are completing the sale and how many are abandoning the sale. Statistical analysis will demonstrate which pages are most visited, and which are not. Armed with this information, you'll increase your sales by improving your message. Improved message translates into stronger sales and that’s a stronger bottom line.

Realizing this need, WaveCentric developed the channel server to include graphical analysis tools designed to ease the crafting and maintenance of your campaigns. Learn how we can help you develop a successful campaign using our cutting edge tools not available elsewhere.

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